Mar 17, 2026
Title: They Were SHOCKED this Simple Strategy Generated Referrals
Host: Michael J. Maher
Guest: Jake Yencarelli and Jennifer Myers
Description: What happens when two experienced real estate
professionals decide to stop guessing how to run events and start
following a proven system? In this episode of the Referrals
Podcast, Michael J. Maher sits down with Keller Williams leaders
Jake Yencarelli and Jennifer Myers to unpack their experience
implementing Event Mastery VIP Edition for the first time. What
started with some skepticism quickly turned into powerful results:
highly attended events, strong sponsor partnerships, charitable
impact, and a surge of referrals.
Jake hosted a “Clothes for Kids” charity event that rallied the
community to donate essential items for children in need, while
Jennifer organized a strategic happy hour that generated sponsor
support, meaningful connections, and referrals both in and out of
her network.
Together, they reveal the behind-the-scenes strategies that made
their events so successful—from involving VIPs in the planning
process to mastering confirmation touches, sponsorships, and
powerful follow-up systems.
If you’ve ever wondered whether hosting events can truly generate
referrals and strengthen relationships, this episode delivers
real-world proof—and practical insights you can implement
immediately.
(7L) Referral Strategies: Event Mastery
Special Offer: It’s not too late to learn how to throw an event
like Jake and Jennifer. Details are at www.EventMastery.com
Jake Yencarelli
CEO/Lead Agent in FL and NC
Base Camp Tampa Bay at Keller Williams Realty
Base Camp Western Carolina at Keller Williams Mountain Partners
P: 727.479.8482
F: 727.772.8820
30522 US 19 N., Ste 107, Palm Harbor, FL 34684
404 S Main St, Hendersonville, NC 28792
www.basecamptpa.com
Jennifer Myers
JD, LLM, REALTOR®
Keller Williams Tampa Properties
jennifer@jennifermyersgroup.com
jennifermyersgroup.com
Office: (917) 715-6541
Mobile: (813) 264-7754
5020 W Linebaugh Ave, #100, Tampa, FL 33624