Mar 24, 2026
Learn how to generate more real estate referrals using client
events and referral marketing strategies with Host Michael J. Maher
and Real Estate Agent Jackie Little.
Title: Law of the Lid: How to Increase Your Real Estate Referrals
with Events
Host: Michael J. Maher
Guest: Jackie Little
Description: Want to generate more real estate referrals using
client events? In this episode, Michael J. Maher sits down with
Realtor Jackie Little to discuss how implementing the Event Mastery
system helped her break through a plateau and turn events into a
true referral-generating machine.
For years, Jackie hosted popular events that brought in around 100
people each time—but she realized she had hit her “lid.” After
joining Event Mastery VIP Edition, she committed to following the
system exactly as designed. The result? A transformation in how she
plans events, builds sponsor relationships, partners with
charities, and—most importantly—generates referrals.
Jackie shares how shifting her mindset around sponsorships turned
events from a $15,000 annual expense into a fully funded—and even
profitable—business strategy. She also reveals how a simple
neighborhood event recently produced six real estate referrals from
just twenty attendees and helped her team triple their closings
this quarter compared to last year.
Along the way, Jackie also opens up about starting a mental health
foundation in memory of her late husband, proving that generosity
and impact can grow alongside business success.
If you’ve ever wondered how to raise the “lid” on your real estate
referral business, this episode will show you exactly what’s
possible when you implement a proven system.
(7L) Referral Strategies: Event Mastery
Special Offer: Ready to take your referral business to the next
level? Join the Referral Mastery Academy and gain access to proven
systems for generating referrals, hosting powerful events,
mastering your time, and building a thriving referral-based
business. Learn more at www.ReferralMasteryAcademy.com
The Referrals Podcast with Michael J. Maher shares proven referral
strategies for real estate agents and entrepreneurs who want to
build a referral-based business.
Jackie Little
Keller Williams Realty
Palm Harbor, FL
jackielittle@kw.com
813-453-8960