Apr 7, 2026
Title: Forget “Always Be Closing”… Here’s the New ABC of Sales
Host: Michael J. Maher
Guest: Jesse Kern and Lisa Velez
Description: What if everything you’ve been taught about sales… is
backwards?
Michael sits down with Jesse Kern and Lisa Velez after completing
the Event Mastery VIP Edition to reveal a new way of thinking about
sales—one that replaces pressure, pitching, and closing with
connection, generosity, and community.
Jesse and Lisa didn’t just learn the system—they implemented it.
From hosting their events to building deeper relationships and
generating referrals, they share exactly what changed, what worked,
and what surprised them most along the way.
If you’ve ever felt like traditional sales tactics don’t align with
who you are… or you’re ready to grow your business without chasing
or convincing… this episode will completely reframe what’s
possible.
(7L) Referral Strategies: Event Mastery
Special Offer: Want to learn the exact system Jesse and Lisa used
to turn their events into referral machines? Visit
www.EventMastery.com and start creating events that generate
referrals before, during, and after.