May 26, 2026
Title: He Hosted 2 Events...One Generated 20 Referrals
Host: Michael J. Maher
Guest: Bryan Coward
Description: What’s the difference between an event that creates a
little buzz… and an event that creates REAL referrals?
In this episode of Referrals Podcast, Michael sits down with Tampa
Bay Realtor Bryan Coward to break down two real-life events he
hosted using the Event Mastery system. One event generated an
incredible 20 referrals from just 35 attendees. The second event
had even MORE people show up… but produced far fewer referrals.
So what changed?
Bryan shares the behind-the-scenes lessons he learned about
relationship-building, personalization, VIP experiences,
sponsorships, follow-up systems, and why deeper connections will
always outperform broader marketing.
You’ll also hear how Bryan combined charity, community, and
strategic event planning to create memorable experiences that
strengthened trust and generated measurable ROI for both sponsors
and attendees.
If you’ve ever wondered how to stop “networking” and start creating
meaningful referral relationships, this episode is packed with
practical wisdom you can implement immediately.
(7L) Referral Strategies & Podcast Topics: Event Mastery
Special Offer: Want to learn how to create referral-generating
events for your business? Join Michael Maher’s next Event Mastery
Class that starts on June 9th and learn the exact system top
referral-based business owners are using to build relationships,
create unforgettable experiences, and generate referrals before,
during, and after every event.
Visit EventMastery.com to learn more.