Sep 15, 2026
Title: How One Pie Day Generated 45 Referrals
Host: Michael J. Maher
Guest: Brenda Miertschin, Associate Broker with eXp Realty in
Arizona
Description: What happens when you stop overthinking, stop trying
to reinvent the wheel, and simply follow a proven system?
In this episode of Referrals Podcast, Michael J. Maher sits down
with Brenda Miertschin to break down how she used the Event Mastery
system to turn a Thanksgiving Pie Day into an incredible
referral-generating event.
Brenda had taken Event Mastery before, but like many agents, she
felt overwhelmed and never fully implemented what she learned. This
time, she committed to the process, hired a coach, followed the
system, and kept things simple.
The results were remarkable.
Brenda welcomed 65 attendees, generated 32 outgoing referrals for
her six sponsor partners, and received 13 real estate referrals for
herself. That's a total of 45 referrals connected to one
event.
You’ll hear how Brenda selected the right sponsors, why she
believes coaching made such a difference, how she tracked her
results, and why she says events are now one of the simplest and
most enjoyable ways to stay connected with her sphere.
If you’ve ever wanted to host a client event but felt overwhelmed,
Brenda’s story is proof that you don’t have to create something
complicated. Sometimes the best strategy is simply to follow the
system that already works.
(7L) Referral Strategy and Podcast Topics: Event Mastery, Pie
Day
Special Offer: Ready to create your own referral-generating
event?
Visit EventMastery.com to learn more about Event Mastery and
discover the step-by-step system for planning, promoting,
executing, and following up on events that build relationships and
generate referrals at your own Pie Day event the week of
Thanksgiving. Michael will walk you through week by week how to
execute this referral generating event.