Sep 22, 2026
Title: 39 Referrals… But That Wasn’t the Best Part
Host: Michael J. Maher
Guest: Brenda Conyn, REALTOR® | Cedar Rapids, Iowa
Description: What could happen if you stopped thinking about
hosting an event…and finally just did one?
In this episode of Referrals Podcast, Michael J. Maher sits down
with Brenda Conyn to talk about the very first event she ever
hosted; a Thanksgiving Pie Day.
Brenda had recently moved to a new community, had a very small
local database, and was determined to build her business
differently. Instead of relying on paid leads from paid sites, she
decided to put the Event Mastery system to work.
She mailed approximately 350 invitations, partnered with six
sponsors, welcomed 22 attendees (more than half of whom she had
never met before) and generated 39 total referrals.
Pretty incredible for a first event.
But that’s not even the best part.
After the event, Brenda had a few leftover pies. She delivered the
final one to her doctor’s office, introduced herself to the woman
behind the desk and casually mentioned that she was a Realtor.
Her response?
"You’re a Realtor? I need a Realtor!"
Days later, Brenda was showing her a condo. An offer followed and
that unexpected connection became Brenda’s first closed client in
her new community.
Michael and Brenda break down exactly how she planned the event,
generated referrals for her sponsors before the event even began,
incorporated generosity into the experience and overcame the fear
that had kept her from hosting events for years.
And perhaps most importantly, Brenda shares what changed after she
finally did it: her confidence.
If you’ve ever thought, “I want to host an event, but I don’t know
where to start,” Brenda’s story may be exactly the push you
need.
(7L) Referral Strategy: Event Mastery, Pie Day Event
Special Offer: Event Mastery – The Great Pie Day Giveaway
Edition
Ready to create your own Pie Day success story? Event
Mastery: The Great Pie Day Giveaway Edition begins October
13th.
Michael and the Event Mastery team will walk you through the system
for creating a memorable Thanksgiving Pie Day event designed to
deepen relationships, appreciate your database, generate referrals
and create opportunities for your sponsors.
Whether this will be your first event or your fiftieth, you’ll have
a step-by-step system to help you plan it, promote it, execute it
and follow up afterward.
Learn more and register at ReferralMasteryAcademy.com