Sep 29, 2026
Title: Thinking About Doing a Pie Day? Listen to This First
Host: Michael J. Maher
Description: Is Pie Day overdone? Is it too expensive? What if
nobody shows up? How many people should you invite? Where should
you host it? And most importantly, can handing out pies really
generate referrals?
In this special Just Ask Michael (JAM) episode, Michael J. Maher
answers those questions and breaks down exactly why events—and Pie
Day events in particular—can be one of the most powerful referral
strategies you implement all year.
Michael shares the systems behind a successful event, including
choosing the right venue, finding sponsors, creating an invitation
strategy, confirming guests, generating referrals before and during
the event, and following up afterward.
You’ll also hear real-world examples from professionals who have
used these strategies to generate dozens of referrals, thousands of
dollars in sponsorships, new relationships, and business
opportunities.
And if you’re worried your event needs to be big, expensive, or
perfect, Michael has a very different message: start where you
are.
Whether this will be your first Pie Day or your tenth, this episode
will help you think differently about what your event can
accomplish—and why now is the time to start planning.
(7L) Referral Strategy: Events, Pie Day Event
A Pie Day isn’t really about the pies. It’s about creating an
opportunity to bring people together, show appreciation, introduce
great people to one another, support local businesses and
strengthen relationships. Michael explains how one event can create
multiple opportunities for referrals through sponsors, invitations,
confirmations, conversations, door prizes and intentional
follow-up.
The event may last only a few hours. The referral opportunities
begin long before the first guest arrives and continue long after
the last pie is handed out.
Special Offer: Ready to stop thinking about doing a Pie Day and
actually create one?
Event Mastery: The Great Pie Day Giveaway Edition begins October
13th.
Michael will walk you through the Event Mastery system and help you
plan and execute your Thanksgiving Pie Day—from the venue and
sponsors to invitations, confirmations, the event experience and
follow-up.
Event Mastery is included for current Referral Mastery Academy
members.
Learn more and register at EventMastery.com