Aug 19, 2020
Episode: 141
Title: Influencer Marketing
Host: Michael J. Maher
Guest: Neal Schaffer
Description: “A good, consistent content maker” is how our guest
today, Neal Schaffer, defines influencer marketing. Not what you
were thinking, huh? Welcome to the digital age of 2020. As business
owners we need to know how to be digital first in today’s
environment and get people talking about our brand.
• What is influencer marketing and what is a nano-influencer
• What steps do we take to activate referral influencers
• How influencer marketing relates to growing your business by
referral
• Where is the best place to build your social tribe
• What tools can we implement to measure the effectiveness of
influencer campaigns
• How to create a community of content creators
Tap into your network and mesh old school referrals and new school
social. Today’s episode is all about less of marketing to people
and more of a PR approach to collaborate with others to jointly
grow.
(7L) Referral Strategies and Podcast Topics:
Special Offer: Don't miss the preview to his book by clicking here: https://nealschaffer.com/age-of-influence-preview
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