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Welcome to The Referrals Podcast with Michael J. Maher!

Jul 25, 2023

When being a real estate agent means going against who you are, it’s hard not to feel grimy going into work everyday. Too many would-be great agents leave the industry because they think the only way to succeed is to pound the phones and call strangers.


If you’d rather build relationships and work with people who like and trust you, of course you’ll feel like you’re not cut out for this business.


Can you win and grow without the cold calling and converting approach? How did a youth pastor find success without going against his heart?


In this episode, Lanier Ward shares how he found a lead generation method that gave him peace and doubled his business.


Trying to do everything made me miserable and broke. Don’t do everything, do what you’re good at, what you like doing and you’re probably going to attract the right people to you. -Lanier Ward


Three Things You’ll Learn In This Episode  


- The Sticky Church approach

Why call and try to convert people who don’t know us when we can reach out to people who don’t even need to be converted?


- Orchestrate your schedule

Why do so many people feel out of balance and not in control of their schedule?


- The beauty of a sphere business

Can we ever worry about our spheres overlapping with other agents’ spheres?  


Guest Bio

Lanier Ward is a Realtor and former youth minister. For more information, head to


Episode: 299

Title: What Would Jesus Do...When it Comes to Marketing? w/Lanier Ward

Host: Michael J. Maher