Dec 5, 2023
At the end of every year, agents dust off their business plans to hit the ground running in the new year. But a business plan doesn’t include a strategy for reaching out to and communicating with your tribe - which is just as necessary. That’s why you also need an annual appreciation plan, and it’s particularly critical in today’s market.
The barriers to cold calling have never been higher, along with the angst against Realtors. Communicating with people we already know is how we grow and get more referrals.
How do we formulate our appreciation plan? How does it
solve so many problems in our businesses? In this episode, we talk
about the power of an intentional appreciation plan for your
database.
The litigation and lawsuits have raised some angst against real estate agents. We have to tiptoe around consumers, but we don’t have to tiptoe around our friends. -Michael Maher
Three Things You’ll Learn In This Episode
-Business plan vs. appreciation plan
What multi-modal approach of communication are we going to use to express our appreciation to the marketplace?
-‘Don’t talk to strangers’ is great business advice
Instead of focusing on marketing to strangers, why do we need to pour into the people we already know?
-Maximize referrals in advance
Can we easily communicate with the different types of people in our database?
Episode: 318
Title: You Need An Appreciation Plan For Your Sphere...Here's Why